Google Ads is well in favor of the digital marketers. They are gaining huge benefits from online advertisings through their well-planned and in-depth strategies. As Google has now upgraded their Adwords platform, advertisers need to adapt and plan new AI integration strategies. And as these online advertisers are always hands-on with the new changes, they are not left behind. The PPC automation technology, or better said as AI (Artificial Intelligence), is also followed through. It is now possible to optimize PPC or SEM tasks by using some third-party tools (services or Ads company) or Google Ads AI tool.
AI is making our livelihood easier as days pass by in many ways. All of us love technology, and now, AI has become a major element for marketing leaders in strategy formation. It is such a clever machine that if you are in-charge of PPC (Pay-Per-Click), it will help manage your workload and enhance productivity. You may have a number of professional workforce for your business management, so why use the Google Ads AI? To know the answer, go ahead with this post.
The Google Ads tool AI offers some special benefits:
Automated bids are a great help to not lose out on popular paid advertisings. Low bids follow lesser lead gains, and high bids mean risking the ROI. However, the automated biddings provided by Google maximizes your ROI without any access to data.
Automated bidding follows certain strategies to reach the advertising goals. They are enhanced cost-per-click (ECPC), clicks maximization, target impression share, target ROAS, conversion maximization, and target CPA.
You can also choose some other third-party PPC automation as well to make your bid management easier. For example, digital marketing agencies providing PPC services or link-up with a friendly google ads company.
Dynamic Search Ads is a built-in feature of the AdWords platform. It helps generate attractive headlines to catch the user’s attention. Google identifies suitable dynamic ads for your landing pages. It also creates ad suggestions based on prior performance models that boost search results.
AI automation even provides dynamic ad content by matching images and copies with algorithms, multivariate testings, and external factors considerations.
Score Metric Optimization
AI automation also helps calculate your Google Ads performance through optimization score metric. It provides real-time optimization scores ranging from 0% to 100%. It considers certain factors like recent history, developing ads trend, and campaign status, settings, and statistics of your account.
This score optimization affects your Ads campaign, keywords & targeting, bids & budgets, Ad extensions, Ad copies, and other possible recommendations.
You can now run AI-based Google smart campaigns to boost your PPC campaigns. It has several advantages to it. This includes automatic maintenance (bidding, keyword selection), text ads generation (copywriting done by Google Ads), and no third-party payments (no hiring PPC experts or other agencies).
Overall, AI is the ultimate game-changer. With AI as the mainstream in the PPC industry, digital marketers now need a higher level of strategy to gain more benefits and reduce competition.