What is a real estate website?
An easier way for people who are looking for a home to find you.
Think of the following situation: a group of young people from the countryside has just entered a university in the capital. They need to look for a property to live in while they study away from home.
But they don’t have the time to make trips to the capital just to look at apartments, and they don’t have the money to pay daily rates. So, they search for properties on real estate websites, far from the city where they intend to rent the apartment.
This is an easy way for people in need to find your business. Without a website, you only reach customers in your neighborhood or region, when they don’t look directly at the websites either.
With a website, your reach can be national and the way to search for apartments becomes much more comfortable and practical.
How to make a website for real estate step by step?
The first step in creating a website for real estate is knowing how the production process works. What are the first steps a person should take to have an online platform?
Check out the step by steps for a company to start the transition from physical to digital:
Register real estate domain and brokers
1. Register the domain
As a child, one of the first things you need to decide on is a name. In the case of a website, this process is domain registration. That way, no other business can have the same name.
This is a measure that makes it easier for customers to find your brand. With other companies with the same name as yours, it can make people confused and end up not entering your site.
Some domain registration platforms for your website are Hostgator, RegistroBR, GoDaddy, among others.
After registering your domain, you need to host your website somewhere. Without it, it is not possible for it to come online. There are several sites that provide this type of service, such as Locaweb, GoDaddy, and HostGator.
In comparison with real estate, hosting is where your website is hosted, where all its information is located (domain, programming, files), it is practically your home on the internet.
As in the case of renting, Sky Marketing recommends that good hosting on the internet can save you from some headaches in the future, the quality of the hosting contracted influences, for example, the speed and security of your website.
Real estate website hosting
3. Platforms to create real estate website
To be able to edit any type of content on the site, create its interface and content, it will be necessary to choose an online platform like Tajarat Properties to have all this control and creation. There’s no shortage of options to manage all the content on your portal. Check out the main options below:
- What is the best platform to create a real estate website? Among these options, the best option for real estate websites is WordPress, a platform used by a third of the digital market and which has several tools that can make your website more attractive, both in terms of aesthetics and performance.
Studio Visual specializes in WordPress website development, we serve large companies from different market segments. If you need to create a more robust, professional real estate website that can meet great demands, talk to our experts.
4. Have a responsive layout
Nowadays websites are accessed by many different devices. Among these devices, mobile is one of the most used to browse the internet today.
So have a responsive layout, make it simple and easy to navigate. What to expect from a real estate company that makes it difficult to sell or rent a property?
Most users no longer have patience with amateur and difficult-to-navigate websites, so thinking about these UI and UX design strategies, the user experience when browsing your website, is critical to your company’s success in the online environment.
A good website has:
- Compatibility with mobile devices
- Accessible pages
- Clean and simple design
5. Website optimized for search engines
These days, people enter websites more via Google search than directly typing the URL. So, it is extremely important to be well-positioned in search engines.
- SEO and organic search: For this to happen, it is necessary to have an SEO strategy so that people find the site in an organic way. Otherwise, you will have to pay for ads on a constant basis, and this can affect your website’s budget.
6. Online service
Always being in touch with your audience is essential for the customer to feel safe and become more familiar with your business.
- Chat systems, WhatsApp, and bots: Have a chat system on the website, or link a WhatsApp number. A third alternative is bots, with automated and quick responses.
7. Have integration with real estate market platforms
Having business partners is a very positive thing, especially in the real estate area. In recent years, platforms like Loft, Zap, and Mude.me are growing because of the ease they offer for people to find houses or apartments.
Having a property from your real estate company can be very good for your business. People who are browsing there can go to the site quickly.
Integration with these platforms can be very positive for your business.
Partner real estate websites
Essential features of a real estate website
At the beginning of the project, there are some items that cannot be missed. Without them, the site will not be good enough to attract customers and this will directly affect the value of sales at the end of the month.
So, it is very important for a real estate website to have some essential features from the beginning of the project, they are:
The first thing you will see on any website is the homepage. It’s like the entrance hall of a house. Having a beautiful presentation makes people feel more comfortable and enjoy browsing the rest of your site.
A good presentation is essential for any website. It needs to be beautiful, well categorized, and easy to navigate for the user. This way, it will be easier to find the property you want.
Individual pages for each ad
Each house, apartment, or studio that you are selling or renting from the real estate agent needs to have an individual page. This way, the ads will be much more organized and easier to observe.
- Property File: Within this individualized page, it will be extremely important to have the property’s technical file (size, rooms, bathroom, parking, and others).
- Integration with Google Maps in ads: An integration with Google Maps will make the user identify which region the property is in and which are the nearby commercial establishments, avenues, and transport.
Who we are
Who am I looking for a property with? Is this a reliable real estate agent? These are questions that must be answered is “who we are”. With the high amount of virtual scams, people are increasingly concerned about who they are buying from and the credibility of the company.
- Company history: Inserting the history of your business gives the customer even more credibility. Be clear about how it all started;
- Mission, vision, and values: Creating identification and connection with your customer is positive for your sales. Describe your company’s mission, business purpose, and values.
If the customer liked the property on the website, how does he get in touch? On all pages, it is very important to have a way of contacting the real estate company. That way, it will be easier to make sales.
- Talk to a broker :
Real estate location
Even if your business is going online, it is very important to show where the physical store is. It is very important for users to know where they can find and solve any kind of problem.
What is the real estate website for?
The website for a real estate company can be a simpler platform to attract customers. There are many people who have a tight schedule and are unable to visit properties throughout the week.
So a website would optimize the user’s time. Straight from home, he can see all the information about an apartment or a house. In addition to having all the contact information in case the person is interested in any property.
The chances of capturing customers grow exponentially with the presence of the real estate digitally and the reach of the ads is even greater.
Reasons to have your digital real estate
There are many reasons for a real estate company to be in the digital environment. If you still have doubts about putting your business on the web, check out some reasons that can make anyone change their mind.
- Capturing customer and property data;
- Expansion to the digital market;
- Highlight your online business;
- Strengthen your brand;
- Higher revenue for your company (no commissions for third-party sites).
What is a real estate website for?
How does the real estate website work?
After knowing the reasons for placing a real estate company in a digital environment, the question that may arise is how the business would work. Knowing the features of a website is the first step to not having headaches and avoiding many problems.
It will be presented how a real estate website works and all the features it presents.
Features for owners, customers, and brokers
The website basically works as an ad platform. A person who is interested in selling the property, contacts the realtor to advertise the place. It will make available on the website all the information on the website.
That’s why it’s very important to have an exclusive page for the ad and a site that is easy to navigate, so the property will be found more easily.
From the moment that a person shows interest in the property advertised on the website, the broker and the owner will receive a notification about the client. From that moment on, contact is important to set up an appointment and arrange a visit.
But most essential of all is that it is possible to do all this without leaving your home. The owner talks to the realtor, who advertises the property, and arranges a meeting with the client. In this way, all three people involved in this situation save time and money.
How does a real estate website work?
Company to create real estate website
If the real estate company does not have an IT team and designers to create a website, it will be necessary to resort to a specialized digital agency to put this project into practice.
Studio Visual has teams specialized in creating websites on the WordPress platform and can offer you a strategy to help your business grow in the digital environment.
Create a real estate website with localhost
Companies that create WordPress sites, such as Visual Studio, often use localhost to test all the functionality of the site. Can you imagine being on-air with public access and having some kind of problem? This user would think hard about coming back.
Word Press professionals create a local staging environment to create and test everything needed on the site. Only when everything is correct, it will be possible to transfer the site from the test environment to the live server environment.
This is a tool to guarantee the functioning of the site and avoid any kind of problem after launch.
Create a real estate website with plugins
Plugins are some tools that can be installed on your website to improve performance. They will generate SEO information, for example, and help you to appear more easily on Google. This is an excellent strategy to gain more access to the site.
Regardless of the type of website produced, two plugins are indispensable on the WordPress platform:
When consulting a company to develop the site, be sure to talk and find out which plugins will be implemented.
WordPress and real estate website
How to create a real estate website in HTML?
This is the practical part of creating a website. It is with HTML that you define where the header, text, images, videos, and all other visual resources of the site will be.
If a real estate company does not have an IT team or programmers, it will be necessary to hire a company with professionals who master the language to build a high-quality website.
HTML is one of the simplest ways to create a website. But even though it is simple, it is possible to do something quite beautiful and efficient in the hands of experts.
How much does it cost to make a real estate website?
This depends on the needs of a realtor. Will it be necessary to make a website from scratch? Just make a few upgrades? Change the layout? Each of these services interferes with the final value.
To know more details about values, contact our team and start making a quote.
How do I create a free real estate website?
Making a quality real estate website for free is impossible. Developing an ad platform is far from simple and requires a lot of people. It takes programmers, designers, a marketing team, and many others.
To produce a great WordPress site for a real estate company, it will be necessary to invest a good amount of capital for the project to work.
Tips for creating a real estate website
The process of creating a website is not always simple and can become quite laborious. To help with this process and make more gains with the digital platform, we’ve separated some tips. They can be essential to the success of your website.
One of the most important functions for building a website is that of the programmer. He will write all the code to make the site work. A poorly written website page can make navigability very bad, disrupting the user’s digital experience.
When creating a website, it is very important to have programmers with good code. Otherwise, the chances of the website being successful are very small.
One of the best ways for your business to take off is to get to know your customers. In the case of a website, it is possible to identify how many people are browsing and which pages they are accessing.
- Mautic: To easily access all this information, work with Mautic, a marketing tool that can help you communicate with your audience and identify all this information.
For example, if on your real estate website it is possible to identify that the accesses are from people from the Mooca region, a traditional neighborhood of São Paulo, and are accessing the pages of two-bedroom apartments, it is possible to carry out a campaign aimed at this audience.
Create your own app
Websites are not the only digital platforms. It is also possible to create a real estate application. Instead of the user entering a browser and looking for the site, it is possible to go directly to the app store, download it and be always available on the mobile screen.
- Mobile Builder :
Studio Visual has a team specialized in creating applications. If your project includes a website and an app, contact our support team and start quoting.
How to define website content?
On a real estate website, the content will be real estate listings. It is of great importance to define what types of properties the real estate agent will advertise. This makes it easier to target a target audience.
It is critical that you spend time working on the property information, your images, and other visit and contact information. Everything must be clean, objective, and easy to understand.
Promote and get more traffic with digital marketing
Most people are in the digital world, especially on social networks such as Instagram and Facebook. So, a marketing strategy to attract potential customers from these networks is essential.
- Use digital media to advertise your real estate website: Invest in a digital marketing team that can increase your website traffic. With fewer people typing the URL, one of the most effective ways is to have a good social media communication strategy.
After all, it’s no use for your company to have a good website, with a good user experience and a well-designed layout, if you don’t take people to that website, a website without traffic is useless.
We hope to have helped you understand how to create a website for real estate, if you still have any questions please contact our web development experts.