A new competitor has emerged in the screenless fitness tracker market with the official details of the Luna Band, arriving just days before the Google-owned Fitbit Air is set to launch.
The introduction of the Luna Band highlights a growing trend in 2026 for minimalist wearable technology focused on continuous health monitoring without a display.
The Fitbit Air, Google’s latest screenless fitness band, is scheduled for release on May 26. It is designed for 24/7 health tracking, offering features like heart rate and SpO2 monitoring, and pairs with the new Google Health app. The device is priced at $99.99 and includes a three-month trial of Google Health Premium.
Meanwhile, the Luna Band, initially showcased at CES 2026, is described as a “voice-first wearable” that uses its LifeOS intelligence engine for AI-powered health guidance. Unlike many competitors, the Luna Band operates without a subscription fee. Users can log meals, symptoms, and other data using voice commands through Siri integration when paired with an iPhone.
This growing segment of screenless fitness trackers is not new, with established players like Whoop having been popular with athletes for many years. However, the entry of devices like the Fitbit Air and Luna Band is pushing this form factor into the mainstream.
The Fitbit Air is designed to be lightweight and comfortable, making it suitable for continuous wear, including sleep tracking. It offers up to a week of battery life and fast charging capabilities.
The Luna Band, which is expected to ship in early 2026, costs $149. It tracks sleep, activity, stress, and other metrics, delivering insights via a compatible smartphone or earbuds.
