6 Essential Mobile App Features for Startups

Mobile apps have become essential for any business or startup nowadays. Any startup that is looking to venture into the world of mobile apps must consider multiple things because it is no longer 2012. The competition in the market is very fierce and one must pay attention to details and take care of the slightest of things to withstand the market competition. Although there are so many features that must be included in a mobile app, mentioned below are 6 essential mobile app features for startups.

User-Friendly Interface

One of the essential features that are necessary for a startup mobile app is a user-friendly interface. A user-friendly interface is one of the most important features of any app and it dictates the entire user journey. User-friendly interfaces include things like design, simplicity, and feedback systems. Having an intuitive and user-friendly app design keeps the users happy and engaged and it is something that startups must consider before they develop their mobile apps. You can download Beautyplus and see how an intuitive app design plays a role in the success of an app.

Cross-Platform Compatibility 

Cross-platform compatibility is another important feature that startups must keep in mind as far as their mobile app is concerned. Nowadays, both iOS and Android devices dominate the smartphone market. Startups must ensure that their app components are universal and a feature that is available in the Android version of the app is also available in the iOS version of the app. Startups must ensure the cross-platform compatibility of their apps including unified functionality and app components across all devices.

Offline Functionality

Although internet connectivity is quite common these days, there are times when users only install app using the internet and are then offline for a while. In such instances, startups must ensure that their apps have some sort of offline functionality that renders the app usable in such time. This includes providing users with access to core features of the app irrespective of the internet connectivity so that they can continue using the app, even without the internet, and the ability to synchronize data once the device is reconnected to the internet.

Social Media Integration

Almost every smartphone user uses social media these days and forgetting to integrate social media into the app isn’t the right thing to do. Every mobile app nowadays has social media integrated and this is what startups should also do for their apps. They should allow users to use their social media accounts to log into the app and share their app progress and app content with their friends on social media. This will not only improve the user experience but also provide startups with important user engagement metrics.

Integration of AI and ML

Although this is a new feature, it will soon be implemented across various mobile apps. Artificial intelligence and machine learning have taken the world by storm and integrating these into your mobile app can make your app very smart. AI and ML can not only provide personalized suggestions to users but also help with predictive analysis and improve operational efficiency by helping users find the stuff that they are looking for. There are various ways in which AI and ML can be implemented into mobile apps and startups should integrate these into their apps according to their niche and category.

Data Security and Encryption

While all of the aforementioned features are quite essential, we cannot forget the importance of strong security and privacy in this digital age. While using a mobile app, users may be required to share their personal information, be it for an in-app purchase or anything. Startups need to ensure that all the information that users share or enter in the app is safe, secure, and encrypted. Data encryption is very important to ensure that the personal data of users stays secure and it is something that startups must implement in their apps.