What is Beacon Technology and how can it benefit organizations?

Beacon technology helps companies operating in various sectors to stay competitive, and make more accurate executive decisions. What exactly is it, how can it benefit organizations, and who should consider investing in it? Keep reading to discover answers to these and other questions!

Beacon technology – what is it?

Beacon technology uses Bluetooth Low Energy (BLE) to send signals to nearby devices. These signals can be used to trigger actions on the receiving device, such as opening a website or sending a notification.

Beacons can be placed in strategic locations, such as inside a store or near a product display. When a nearby device like a smartphone receives the signal, it can analyze it, and encourage the user to perform a specific action.

It’s worth mentioning that beacon technology has a number of potential applications, including providing location-based information and coupons, indoor navigation, and tracking consumer behavior.

What organizations can benefit from it?

In fact, beacon technology is ideal for every organization that wants to improve the quality and effectiveness of performed activities. However, the most popular sectors and business types where this technology is employed include:

• Retail
• Museums
• Transit systems
• Sports arenas
• Airports
• Hospitals
• Smart offices

How is beacon technology applied in real life?

Are you having a hard time trying to understand the beacon technology? It can be used in a variety of ways, and one common application is in retail stores. 

For example, a store can place beacons throughout the building to track customer movement and activity. This information can then be used to improve the customer experience, e.g., by providing targeted coupons or product recommendations.

Top business benefits

Some top benefits of beacon technology for businesses are: 

• increased foot traffic and engagement – Beacons can help to increase foot traffic and engagement by sending targeted content and messages to nearby consumers. This can be especially beneficial for businesses that are looking to drive up sales or promote special events.
• improved customer service – The technology can be employed to send customers real-time updates and information about the offer, or special discounts. This can help to improve sales, and customer satisfaction.
• enhanced data collection and analysis – Beacons can collect data about consumer behavior and preferences. This data can then be used to improve marketing strategies and target consumers more effectively.
• increased security – The technology can be used to improve security by sending alerts to employees in the event of an emergency.

The takeaway

Beacon technology can take the operations of companies to the next level. Institutions focusing on digital transformation should use it to improve their efficiency and effectiveness.