How to Use AR and VR to Boost Your Business?
Advancements in modern technology have made auto-driving cars, robot assistants, and many other futuristic inventions possible. Here, we’ll focus on two innovations: Virtual Reality (VR) technology and Augmented Reality (AR). The former brings people into a computer-generated world, while the latter invents aspects of reality ingeniously.
VR and AR technology became a reality many years ago but were unfortunately out of the reach of ordinary businesses and casinos. Today, the cost of these technologies is much lower than it originally was and is now open for adoption by the average business. Learn how casinos can apply AR and VR to boost their businesses and make more profit.
5 Ways to Use AR and VR to Boost Your Business
The internet has expanded the coverage of the average casino, allowing them to use online advertisements and bonuses to bring in new customers. We see this on top platforms like ICE Casino Online. However, the capability of these ordinary methods is waning as the iGaming scene becomes saturated. To surge ahead of the competition, it’s imperative that casinos employ AR and VR technology.
Below are five ways the average casino can use these technologies to boost their business.
- VR-Powered Customer Support
- Training Employees
- Improve Innovation and Creativity
- Unique Ways to Play Online Games
- Enhanced Live Dealer Experience
1. VR-Powered Customer Support
The importance of responsive customer support can never be overemphasized in the iGaming space, as players always run into issues. This is why many players prefer to call customer support via their telephone lines or use live chat. This way, they can communicate with real people and receive rapid solutions to their problems.
Including VR in customer support options at a casino will be a game changer for anyone who prefers real communication. With a VR headset, the player can see the customer service staff they’re talking to. They’ll also be able to understand the solution better using the imaginative visual cues that VR can provide.
2. Training Employees
With the growth of the remote work lifestyle, many online platforms are investing heavily in remote staff. This saves the cost of setting up office space and other similar fees.
However, most casinos still have to transport their new remote staff over to train them since some things cannot be taught online. With VR in the mix, these casinos can train new staff without breaking the bank and even save on transport costs.
In a virtual reality environment, anything can be envisioned. This means the betting platform can design a virtual casino in this digital world and show their new employees everything they wish. They can even create fake scenarios and test the capabilities of the new staff as they handle things.
3. Improve Innovation and Creativity
Innovation costs have kept many casinos and software providers from exploring new things. It’s never cheap to design a new product, and there’s always the risk of the design being a flop.
With virtual reality, iGaming companies can unveil those crazy innovations they’ve been itching to try. Since designing them in a digital universe won’t cost as much, they can try out many new things. Online casinos could also test new platform designs without breaking the bank.
The VR world would also provide an easier way to get their products to customers and have them provide feedback. This way, they’ll be able to improve their designs and remove those things that do not work.
4. Unique Ways to Play Online Games
AR has been making waves in the eCommerce market because it allows customers to try new products before buying them. The IKEA Place app provides one such AR experience. It lets customers see how the furniture they want will look in their homes.
The Google Camera app provides a similar experience by providing a 360-degree view of some images. Online casinos can also adopt this by allowing players to play games that aren’t there.
An example would be playing slots online from a virtual slot machine displayed on your phone. A casino could also provide an AR-powered table game where the player’s table is transformed into a poker or roulette table. There are many ways to do this, with the only limitation being the casino’s imagination.
5. Enhanced Live Dealer Experience
Although live dealer games strive to bring the brick-and-mortar gaming experience to a digital device, it’s not enough for some players. Playing through a live stream on their computer or mobile phone doesn’t cut it sometimes.
For such players, a virtual reality headset will be a great way to appear in a real casino. With VR, players can meet with friends miles away for a quick game. They can chat, get to know some new people, and experience that real-life casino experience.
Instead of being limited by their screen size, a VR experience will make it feel like they’re in a new universe. This will surpass the usual live casino experience that players see these days.
AR and VR are the future, and they’ve come to stay. The sooner you adopt them into your business, the sooner you can take advantage of their benefits. The little we’ve seen of these futuristic technologies is the tip of the iceberg, as the future holds much more potential.