It is fair to say that sports betting and casino apps did not always offer the most user-friendly wagering experience when they first appeared on the market. Some early incarnations of betting apps were slow, prone to crashing, and did not offer the full range of services as their desktop equivalents. However, it was clear there was a big demand for wagering on the go and online providers invested heavily in improving the mobile user experience. Fast forward to today and betting apps are now some of the fastest and slickest around.
Full range of features
First and foremost, wagering apps now offer the full range of features found on websites. So, there is no longer a compromise when playing on the go. Previously, some promotions, betting markets, slot games, or other features would be missing from the mobile apps. Not anymore. For example, if you want to take advantage of the daily free spins offer from Paddy Power, you can do it straight from the app by clicking on the Wonder Wheel promotion. Or if you want to bet live in-play during a live Premier League football match, you can also do it directly from the app. All you need is an internet connection and you’re good to go.
New ways to bet
This improvement in speed and technology has also opened new wagering options. In sports betting, the move from standard betting to in-play betting was a major development, which transformed the way people bet. The next step in the evolution is micro-betting, which takes to concept to a whole new level and allows bettors to wager on events within a certain phase of play. For example, betting on a football team to score in their current spell of possession. Or betting on a tennis player to double fault in their current service game. This would have been virtually impossible to implement just a few years ago.
Further evolution expected
The next evolution in sports betting is likely to involve player performance data. Some betting sites are already adding live sports updates on their sites to help bettors make wagering decisions. This could go a step further with live player data. The latest fitness levels and health statuses of players could be recorded during games and training sessions and uploaded live to a database. This information could be integrated into betting apps to help users make informed decisions about their bets.
A mobile-first approach
In the casino and gaming world, developers are now adopting a mobile-first approach when it comes to game creation. With most players signing in from a mobile device, satisfying the needs of mobile casino and slot players is the priority. This was not the case only a few years ago when only a limited selection of desktop games was also available on mobile apps. Players who wanted to wager on the go were offered an inferior product. Now, they get the best experience possible.
The rise of the mobile app has prompted a shift away from desktops and laptops in many areas of leisure, retail, and gaming. This small-screen revolution looks set to continue in the immediate future. However, many predict the next big shift will be towards the Metaverse, the three-dimensional virtual environment that is already being lined up to supersede the internet. And game developers and operators are already exploring ways to make the transition into this new world.
