Games have proven to be a great way to engage users and keep them coming back. When we talk about mobile apps, games make up a major part of the mobile app market. In recent years, a concept of gamification has been introduced to integrate the elements of games into mobile apps to keep users coming back for more and make the app more addictive.
Gamification refers to implementing gaming elements into mobile apps and it has become an important part of the mobile app industry, as it helps developers to boost engagement, increase user retention, and grow their customer base while improving user experience at the same time. The benefits of gamification of mobile apps are many and this concept of gamification has proven to aid mobile developers in achieving their intended results. So, let us take a brief look at the benefits of gamification for mobile apps.
More App Installs
Gamification directly leads to more app installs because it makes the app more fun for users, making the app and in-app activities more enjoyable for users. This leads to more and more downloading and using the app on a daily basis. A study even shows that gamifying various elements of mobile can lead to a 30% increase in app installation. So if any app developer is looking to boost the app’s popularity and get more people hooked to the app, he should consider gamifying the mobile app.
Increase Time Spent in App
By adding game-like features to your app, you are giving a reason for users to come back to your app again and again. Gamifying an app includes things like earning points, unlocking features, and beating previous high scores, and these things compel the users to spend more time in your app. More time in your app means that they will more likely make a purchase or take some action that you want them to, making it a win-win situation for you.
Reduce App Churn
App churn rate refers to the percentage of users who uninstall or stop engaging with an app after a certain time. For many developers, app churn is a huge concern and studies show that an average mobile app loses greater than 90% of its users within the first three days after they install the app because they don’t seem much interested in the app and there isn’t much that compels them to keep using the app.
Developers can turn things around in their favor by gamifying the app experience and adding an element of fun and competition, similar to Dear Lottery which encourages users to keep coming back and stick around for a longer time. So if anyone is looking for a way to keep users engaged and reduce the app churn, gamifying the app might be the answer to that.
More In-App Revenue
By introducing game-like features to their apps, developers can enjoy the most important benefit of gamification and increase their revenue. Simply by gamifying their app, they can earn more revenue from their apps in different ways including in-app purchases, advertisements, and referral programs. In-app purchases can prompt users to make purchases to unlock power-ups, new features, and today’s result, while referral programs can encourage users to share the app with their friends and family for an in-app reward.
Improved User Experience
Lastly, adding game-like features to the mobile app can make the app experience better and more satisfying. The social competition and the sense of accomplishment that gamification provides simply make the apps more enjoyable and addictive to the users. A well-gamified app is fun to play, satisfying to use, and provides a great overall user experience compared to a non-gamified app, due to which the users keep coming back for more.
