Text messages or SMS have been around since the time mobile phones were introduced and it is still evolving the way it is being used. Today, it has emerged as a powerful mode of communication not just for individuals, but also for businesses that use it to promote their products and services.
With the majority being on their mobile phones, not using mass texting as a part of your marketing plan is a loss. A Mass Texting Platform allows you to reach a wider audience and deliver promotional messages in just seconds.
While you can use billboards, emails, or other marketing techniques to raise awareness about your business, mass texting remains an efficient way to reach your target audience. For small businesses like yours, it has too many benefits to be ignored.
What Is Mass Texting Marketing?
An efficient strategy, mass text marketing help businesses send informational or promotional messages, targets audience via SMS. It is a common marketing technique that is used by businesses of all sizes.
Unlike some other marketing techniques, text messages are more direct and personal. This is one of the main reasons, why it has a higher open rate than emails and other forms of digital communication.
With a mass text service, small businesses can elevate their marketing plans, passing real-time information to customers. In spite of so many marketing techniques, text messages remain effective as always.
Importance Of Mass Text Marketing
Small businesses use mass text marketing because of the benefits involved. It is not only an effective mode of communication, but also engages consumers quickly. To help you understand better, we have explained the importance of mass text marketing in the given pointers.
- Direct and Instant Communication
One of the best things about mass text marketing is how direct it is. It helps you reach your target audience and inform them about your services and products instantly. Due to this reason many small businesses use it to pass time-sensitive information, urgent notifications, reminders, and last-minute deals. Unlike some other marketing techniques, text marketing ensures that customers receive the message immediately.
- High Open Rates
According to statistics, SMS has a 98% open rate, which is much higher than emails and other communication channels. This means people are more likely to read a text message as soon as they receive it. Taking advantage of the same, businesses use it to inform consumers about sales, special offers, discounts, etc.
- Personalisation
Based on customer data, businesses can personalise text messages before sending them to the target audience. To explain it further, businesses refer to consumer location, behaviour, and preference to tailor their messages. This makes messages more relevant, which in turn increases the chance of a positive response. Though mass text marketing may sound backdated, it is much more efficient than other marketing techniques.
- Wider Reach
Nowadays, everyone has a mobile phone, including kids and adults. This creates a great opportunity for businesses to use mass text marketing to reach a wider audience. It’s the universal reach of text messages that makes it a powerful tool of communication and target a broader demographic.
- Cost-Effective
Small businesses are always in search for cost-effective marketing techniques that helps them save more. Compared to other marketing forms, mass text marketing is way cheaper and has more potential. Not only that, but it also offers a greater ROI (return on investment) due to the minimal expenditure involved. It is because of these reasons, why businesses around the world rely on SMS.
- Integration
Another great thing about mass text marketing is that you can easily integrate it with other marketing efforts. For instance, you can use it for follow-ups for earlier interactions on other communication channels. This way you can keep consumers engaged and also continue the interaction to trigger a positive response.
How Mass Text Marketing Helps Small Businesses?
Mass text marketing is one of the best ways to reach your target audience. It helps small businesses to raise awareness and keep consumers informed about important details.
- With the help of SMS, you can reach customers quickly and directly. In other words, it makes interaction easy.
- Using mass text marketing, you can strengthen your relationship with consumers. From one-on-one conversations to text-based promotions, it can have a great impact on your business.
- You can use mass texting to reach a wider audience and inform them about brand promotions and other things that you would like them to know.
- Mass text marketing is a great way to enhance customers satisfaction. It not only allows you to tailor your messages, but also address inquiries.
- With an effective mass texting platform, you can send out automated messages on regular intervals. This not only helps you save time, but also reach different audience segments based on consumer data.
- SMS makes it easier to reach time-sensitive information to consumers. After all, it is one of the fastest and direct methods of communication out there.
Should You Add Mass Text Marketing To Your Company’s Digital Marketing Plans?
Small businesses can benefit a lot from adding mass text marketing to their digital marketing efforts.
- Nowadays, people are always on their phones. Whether working, eating, or travelling, they use their phones for something or the other. So, there’s a greater chance they will open brand messages when they receive them.
- With SMS marketing, you don’t need to text everyone individually. You just need a reliable service that will help you roll out messages in bulk and at regular intervals. This makes things easy and more time-saving.
- Small businesses usually struggle to allocate funds for their marketing efforts. The good thing is mass text marketing is cost-effective and doesn’t require a heavy investment. Investing a minimal amount, you can easily reach a wider audience.
Final Words
Mass text marketing has proved to be an efficient way to reach customers quickly and effectively. It offers a direct, personal, and cost-effective way for small businesses to communicate with their audience and inform them about their products and services. By incorporating mass texting into your marketing plan, you can boost customer engagement and drive sales. So, start leveraging mass text marketing and grow your business efficiently.
