Are watermarks of any importance to your content or digital assets?

Your private photos and video or personal content might not require any watermarks. But when it comes to your public photos and videos, there are underlying risks of copyright and content theft. To prevent such circumstances, watermarks are of great benefit. 

To this date, content creation and digitalization go hand in hand. If you exclude proper measures to protect your hard work, it will be stolen by other web users. The demand for original and relevant visual content is high and trending globally. 

If you think with respect to marketing, original and relevant content shows a high margin of purchase intent. That is why, if you are interested in protecting your blog and your content, be it photos or videos, you must take steps to prioritize your hard work and effort. Hence, it would help if you used video watermarking tools like Visual Watermark to watermark your precious content. 

Now, for the unversed, a watermark is a unique symbol or sign, say image or text placed upon a digital asset. If the watermark is an image, the actual content will still be evident since the watermark tends to be transparent and usually monochromatic. For instance, your name as a watermark sign on a video depicts your exclusive rights to the video and its content. You are the source of the video, which holds the originality of the content. 

If you keep your digital asset unprotected, you might have to suffer from misuse, legal fines, and brand depreciation. That being said, below is a highlight of why you should use watermarks on your content or digital assets. During these times, you should now make a habit of applying watermarks to your content before leaving them for public view. 

Significance of watermarks on digital content/assets

Without proper watermarks, your digital assets or content are susceptible to risks, and you might even lose exclusive rights to them. This is why you should utilize tools like Visual Watermark to protect them. Let’s see the importance or benefits of applying watermarks without further ado.

• Prevent content theft

Any content available online is subject to high risks, such as online theft. A simple right tap on the device/laptop enables the user or viewer to save your content available online. When the unauthorized party has access to your content and digital assets, you cannot identify the limit of further usage. Therefore, you should apply a proper watermark on your digital content before posting them online. If there is a visible watermark, even if there is theft, they cannot own the rights of that digital content. 

• Protect the uniqueness of your digital content

As stated, the watermark is placed right on the photo or video. This means whether you see the photo or video via any other method, the owner’s sign will still be visible. Watermark helps protect the uniqueness of your content or digital assets available online. Anyone who views that content will right away know who owns the exclusive rights to that particular digital content. So, when you decide on a watermark, make sure that it represents and reflects your brand if any. 

• Copyright control

In layman’s words, a watermark gives you the copyright of your creation, be it a photo, video, or other. Pictures and images available online are vulnerable to copying and unauthorized sharing, which turn out as acts of piracy. If they can copy or share your images or photographs, they might utilize those images for other purposes without your approval and knowledge. This activity comes off as a cyber threat. However, if a visible and robust watermark is visible, your digital images will be protected as you own their intellectual property rights. This will prevent any unwanted usage of your digital assets online.

Now that you know about the significance of watermarking, let’s learn how to create a watermark representing your persona or brand. 

How to create a distinct watermark that reflects you or your brand

While many people use watermarks for copyright purposes, some prefer watermarking their digital content and assets to promote or reflect their brand. The look of your watermark is all your choice. If you use tools like Visual Watermark to create your distinct watermark, you got tons of options to choose from, including text fonts, design, and colors. Visual Watermark is a simple watermarking tool with no complex processes and is highly secure and confidential. 

You can make a watermark as a logo to represent your brand, or as text to identify your name/identity, or as an image to show distinctness. However, it would be better if you took care of some watermarking practices for further protection and visibility. For instance, you should place your watermark in a position on the photo or video that will prevent cropping, editing, and web scraping, 

All in all, a watermark is a great way to protect your work in any online format. 

Also Checkout: How to download TikTok videos without a watermark for free?