You can no longer think about finding clients to sell real estate without thinking about social media, and there’s no way to think about social media without thinking about Facebook, right? This network, which until September 2021, had 2.91 billion monthly active users, according to Website Rating, could be a creative and profitable solution for the real estate market to find great clients. After all, users are there looking for interaction, entertainment, and, why not, good deals.
You already have a profile for your company, but you don’t even know where to start to enjoy all the advantages that this network can offer for your sales? So, read on to understand the power of Facebook in customer prospecting, as well as check out the best practices for selling real estate through this busy social network! Ready?
What Kind of Content to Post?
Unlike LinkedIn, Facebook is not a network to be fundamentally about business and opportunities. Therefore, a publication with images of new real estate development and the so-called “Buy it now”, for example, can be seen as simple advertising, therefore having a high chance of being ignored.
You need to know right away that, on Facebook, your potential customers may not be ready to make a purchase. Therefore, invest in the light and, at the same time, informative content, which will answer questions, inspire your audience to put comment likes and also sharing and drive traffic to your page and use it to capture new contacts. Regularly try to do live videos so your FB live viewers may be attracted by your content.
It is also worth posting unpretentious photographs to commemorate special dates and, if your company has a blog, publish calls for posts, always remembering to put attractive and high-resolution images. All this content works by preparing your prospects for a more conscious and satisfying purchase.
How to Interact with Customers?
Remember that Facebook is not like a real estate office. Therefore, being too formal or insistent with phone numbers in the middle of posts, for example, is a surefire method to drive customers away. After all, users typically come to this social network primarily to be distracted and see content that is relevant to them.
Adopt a relaxed language and try not to leave any comments on your timeline unanswered, especially negative ones. A simple comment can spread and scratch your image if you don’t intervene in a timely manner. Finally, be helpful and helpful with the people you contact, as many people also use the convenience of Facebook to resolve questions about their business, which only makes prospecting easier. To better assist the customer,
https://www.skymarketing.com.pk/countryside-farms/ has always provided quality services and properties.
How Do You Generate More Engagement?
In addition to relevant content, which, depending on the importance of the subject, tends to be shared on social networks, you can and should participate in groups related to the real estate market.
Think about it: by commenting on publications on topics related to your business, you automatically draw the attention of users in the community to your content and, later, to the units you have to offer. Another great idea is to promote videos and even memes and gifs, materials that are always welcome on Facebook. When done well, this content can go viral and make your brand stand out.
But What about Investing in Campaigns?
Through Meta Business Suite, you can also invest in paid ads and campaigns, targeting the type of audience you want to reach. In this process, you can boost the posts you think are most interesting and create ads targeted to a property or service you want to highlight. Imagine promoting the advertisement of a venture, for example, much more quickly, accurately, and effectively?
As you may have noticed, Facebook is a great bridge to reach potential customers, but the completion of the sale still depends entirely on the competence of each realtor. There, updating in relation to new technologies and market trends is essential. In the end, it’s no use collecting dozens of emails and positive comments if you can’t manage your contact list and customize the contact according to each profile.
In addition to a presence on social networks, it is extremely important to have a quality website just like that of Metro City to host these properties, as well as an integrated system so that you can organize all contacts in one place, right? So, please take the opportunity to get to know Gaia Imob and have a real estate website integrated with social networks and serve your customers through WhatsApp, in addition to managing and customizing it with thousands of customization options. Want to follow more posts about the real estate market and learn about other strategies for selling real estate? So, subscribe to our newsletter and receive free content directly in your email!
