Even if your business has a nominal presence on TikTok, it may still be missing out on the advantages that this app has to offer. Why? Because when a business has a thriving social media presence, they’re able to expand their marketing reach far beyond what traditional campaigns can offer. Rather than sticking with billboards, TV advertisements, or online ads, your company can win over new consumers via TikTok – with the right strategies, that is.
What makes TikTok (and other social media platforms) so much different from other forms of advertising? Mainly the way in which it allows businesses to connect with their audiences. For one thing, they can truly interact with people – something that’s impossible with conventional advertising. For another, they can make themselves seem more relatable through participation in viral trends, challenges, and more. In order to do this, though, the business would first have to build an established presence on TikTok. One option (out of many) is to sponsor influencers on the platform; another is to buy TikTok likes on TikCeleb. There are all kinds of strategies that can lead to success on TikTok; keep reading to learn more about them!
Leverage viewer analytics
A TikTok Business account comes with built-in analytics, so you can see when, where, and how viewers are engaging with each video. This data can tell you which videos are the most popular, which hashtags get the most traffic, and when is the best time of day to publish content. By understanding all of these factors (and more), you’ll be able to optimize the way your business account performs on TikTok.
Sponsor influencers
No matter what product or service you’re selling, there are influencers who would happily accept a sponsorship. This is more than just another way to attract new customers; it’s a way to make your brand seem appealing and relatable. By introducing new people to your company through a familiar face, you’ll already have won half the battle – gaining the good will of consumers. This outcome isn’t necessarily guaranteed, but it’s certainly more likely than with conventional advertising techniques.
Influencer promotions can take many forms. At their most basic, you could pay them to mention or show your product briefly in a video. For a more in-depth feature, they could dedicate a portion of their content (or even the entire video) to explaining how they’ve benefitted from your company’s product or service.
Develop a content strategy
In order to build connections with consumers via TikTok, you have to be consistent. Not just in terms of the brand message or the content you produce, but also in your posting schedule. For example, let’s say you’ve decided to do a mix of videos: some will capitalize on viral trends, others will be more product-focused, etc. Next, you have to decide when these videos will be produced and published. Without a well-developed content strategy, you could inadvertently bombard your followers with product-related videos, and then suddenly switch to videos about viral dances or challenges. This would feel chaotic and unpredictable, which won’t help you accomplish your goals on the platform. Instead, plan your videos well in advance, while still accounting for opportunities to hop onto trending topics.
Get tips from the competition
Chances are, your company isn’t the first of its kind to be on TikTok – you’re probably one of many on the platform. This being the case, you get the chance to see which strategies they’re using. If it’s working for them, it’ll probably work for you.
It’s best if you stick to broader concepts; don’t take this as a recommendation to literally copy-paste their content strategies or video topics! Your content should be as original as possible, but this doesn’t mean that you have to do everything from scratch. If you see a competitor doing something that clearly works for their type of business, feel free to re-work that strategy for your own company.
Make TikTok’s algorithm happy
A large part of your content’s visibility will depend on TikTok’s algorithm. The question is, how do you make sure the algorithm picks up on your videos, out of the millions of other videos that get published every day? Some of it is seemingly up to chance, but part of it is under your control. Whenever you use a trending hashtag, use viral songs or sounds, or take part in popular challenges, you’re getting the algorithm’s attention. It’s important to stay on-brand even as you participate in viral trends, but this easier than you might think; all it takes is a little imagination!
Why TikTok is so important for businesses
For some businesses, promotion via social media is more of an afterthought. However, this perspective ignores the untapped potential of millions of Gen-Z and millennial users.
- Using TikTok can increase conversion rates
If a picture says a thousand words, how many words does a video say? If a business can demonstrate their product or service through entertaining content, viewers are more likely to decide that they would benefit from it. Plus, since the video doesn’t appear as an overt advertisement, viewers won’t already be preparing themselves to skip to the next video as soon as yours comes up.
- TikTok videos engage consumers
When they do it right, a company can have adoring followings on TikTok. Between embracing trends and interacting directly with viewers, even a business can feel relatable and authentic.
- Marketing becomes more organic
How can you advertise to consumers without making them feel like they’re being advertised to? By packaging your marketing as entertainment. This may be one of TikTok’s greatest contributions to businesses’ marketing efforts, and it’s good for consumers too – they aren’t constantly getting annoyed by un-skippable ads! Instead, they’re choosing to watch the content, and you’re getting the message across just as well as with other forms of advertising.
The takeaway
Pretty much any business can get a boost by using TikTok. With the right techniques on their side, they can
