There’s no sports fan that can imagine betting without its loyal companion – live streaming. You can stream your favorite sports events without betting, but one rarely bets without following the games live. Believe it or not, online casinos have played an important role in the popularization of live online streaming.

Live sports streaming and betting is particularly popular in India, with a market comprising million potential bettors looking for reliable online betting sites in Indian rupees. Krakenbet India is every prospective Indian bettor or casino player’s trusted friend, providing a complete registry of the top sportsbooks that accept IRP as a currency.
Online Casinos vs Online Sportsbooks
It was once that casino gaming and sports betting were two different domains of the same industry. Yet when it comes to iGaming, the two have become interlocked. Market research strategies have helped gaming brands realize that a vast portion of sports bettors also have a proclivity for casino gaming. And vice versa.
The Emergence of the Hybrid Gaming Site
Internet-based casinos and sportbooks employ different marketing tactics and gaming services. Yet, as the Latin saying goes, you cannot dispute about tastes, and some bettors are equally inclined towards casino gaming as to sports betting.
This eventually led to the idea of fusing the two concepts and opening the doors both to sports fans, casino fans, and sports and casino fans.
In our analysis, we found that the majority of online gambling brands that have come out in 2022 and 2023 are fusing the concepts of online casinos and online sportsbooks. This integration has created a unique experience for casino and sports fans who have a wide palette of betting and gambling options at hand.
How Casino Sites Help Revolutionize Sports Streaming
With the advent of hybrid casino-sports betting brands, casino fans have been able to access live sports streams on a whim.
One effective strategy online casinos have employed to popularize live sports streams is the introduction of mixed bonus offers.
Our team has noticed a growing trend among new casino sites. Namely, many web-based casino operators are promoting mixed casino-sports bonuses more frequently. This prompts the average casino player to get engaged in both gaming domains and use sportsbook features and casino features interchangeably.
In-play betting, dedicated HD live streams, and the introduction of crypto gaming have also contributed significantly to the popularity of live sports streaming. Live-betting and high-quality streams of major events and leagues have particularly boosted the utility of live sport streams. Here is a breakdown of how online casinos in 2023 are revolutionizing sports streaming.
- On-demand gaming services on desktop and mobile
- Introduction of hybrid sports-casino bonuses
- Periodic in-play incentives and appealing live betting odds
- High definition mobile and desktop streams of prominent events
Final Thoughts
The effect of gambling sites on the online betting industry is far-reaching. The same applies to online sportsbooks and their impact on casino sites. With regards to the former, online casino brands have, part with strategy, part by coincidence, managed to bolster the use of live sports streaming with the provision of HD desktop and mobile streaming, together with features like in-game betting and exclusive promotions.