Online casino games seem to have found a perfect home in Android devices.
India Today reports that 5G networks are on the horizon in major cities across the country so players can enjoy faster, more stable network speeds wherever they are. This, combined with the increasingly powerful mobile devices that players have at their disposal means that mobile gaming is set to become an even bigger industry over the next few years.
We’re not the only ones who think so, either. Forbes has reported about how mobile game downloads in India grew to 2.7 billion between April and June of 2020, up from 1.8 billion between January and March of the same year. A big driver of that big jump was the pandemic but it also shows how gaming is becoming the go-to form of entertainment for many Indian men and women. The entire gaming sector is set to grow in the country, and that includes online casinos as well.
With the online casino game market increasing in Asia by more than 14% in 2021, there is a huge market in the region that is continuing to grow. As the online casino industry grows, companies will be looking for ways to keep their customers coming back for more each time. Customer retention is more important than ever, as more competitors pop up to try to carve out their slice of the market.
Here are a few key ways that online casino companies can keep their players happy and continue to come back for more.
Variety of Games
Variety is the spice of life, especially in the world of online gaming. Though everyone has a favourite game to play, few people actually enjoy playing the same thing every single day. Even if you’re a fan of poker, for example, there are plenty of different types of the game to play, like Texas Hold’em and 7 Card Stud, each with their own flavour and flow. Online slots present a similar variety for players to choose from, hoping that giving lots of options keeps customers coming back to try more. The diverse range of online slots from Coral typifies this approach, with titles such as Chilli Picante Megaways and Raging Rex 2 offering very different experiences around the same genre. Yes, both are online slots, but they’re aimed at different demographics. Having a whole host of games to play is the cornerstone of improving customer retention at an online casino.
Be Up-front About Security
No matter how good the games a site offers, no one is going to put their money into an app that doesn’t offer good security features. Keeping your data safe is a key concern when you’re choosing which phone operating system to pick, and it should be equally important when you’re considering what apps to put on it as well. Any online casino should be implementing a minimum of 128 or 256-bit SSL encryption on their servers, though customers will be looking for details of more robust security measures as well. The security protocols should be displayed prominently on the website, right next to the governing body or bodies that regulate the casino. This helps keep the customer feeling safe when they’re playing and, importantly, keeps them comfortable to put their money and personal data into the hands of the casino.
This one requires a light touch at times; no one likes to get too many emails or text messages after signing up to a site, but it is also important to keep their favourite online casino fresh in their minds at key times. Keeping customers updated with the latest deals and offers, for example, is a good use of communication. Flooding their inbox with offers, however, is more likely to make them unsubscribe and find somewhere else to play. When players have downloaded an app, a simple push notification, which pops up on their phone and doesn’t clutter up their inbox, can be a good solution to keeping communication up without overwhelming the player. Whatever a site uses, it is important to be consistent and to never send out any communication that doesn’t have a purpose or message that the players will find useful. That’s how you keep your players informed without driving them away.
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