A realtor and a realtor who is concerned with helping people realize their dream of a new house need to know how to use the internet well. With that in mind, we have prepared the best digital marketing tips for realtors and real estate agents. If you put them into practice, you will surely see your sales increase.
What is digital marketing?
We can define digital marketing as marketing actions that use electronic means, such as cell phones, tablets, computers, or the internet to communicate with potential customers. kingdom valley applies a similar principle for marketing their properties to a great number of masses.
Every day, more people are online, which reinforces the need to use the best digital marketing strategies for brokers and appear to those who are looking for this service.
Digital marketing for brokers and real estate companies has become indispensable in promoting business, as nowadays it is necessary to have a presence on social networks to gain more relevance, credibility, and scale.
Therefore, social networks are an excellent channel to establish relationships with customers and strengthen your brand in the face of new prospects.
Why invest in digital marketing for real estate?
It is not today that consumers are changing their way of consumption from an internet purchase. After all, it is very common that, seeking information about a type of service or product, we resort to research on digital platforms.
Therefore, the greater a company’s online presence, the more likely it is to be remembered by a customer who needs to buy or lease a property. Check out more advantages of real estate marketing on social networks below:
- Dissemination of the image and brand;
- Direct customer relationship;
- Impact on sales;
- Increased credibility.
How to start a digital marketing plan for real estate?
You’ve already realized that real estate marketing has many benefits. Now, we are going to show you the first steps to start a real estate marketing plan.
1 – Know your audience
Knowing your audience is the first step in starting your real estate marketing strategy. After all, these are the people who will guide your creation of valuable content, seeking to make them increasingly interested in your services.
A good tip to get to know the audience you want to reach better is to create personas, as they are representations of your ideal customer. They define all the language used in your social media strategy, as well as the content to be disseminated and in which channels. Here’s how to create your persona:
- Map your persona: who you are, what you do;
- See what language she uses: what she likes, how she communicates;
- What social networks is she on: how does she express herself;
- What kind of content consumes: what are the habits?
2 – Rich content
Outlining a social media strategy for real estate is something very specific. Still, you should resist the urge to just make offers on properties to rent or sell, as your audience connects with you through relevant content.
Therefore, investing in inbound real estate marketing is an excellent idea. With it, you can create content on websites and blogs that have interesting information, such as decorating tips for those who are purchasing a new property, for example.
3 – Be consistent
Maybe you’ve heard that consistency is better than frequency. Still, the idea is to combine the two. So, do it within your means and on a regular basis, because it’s no use posting 5 times in a week and only once in the next.
You can also use an editorial calendar and distribute as many weekly posts as possible. If the most you can do is two posts a week, stick with it.
4 – Invest in the right channels
After defining the type of content that will be part of your strategy, it’s time to know which are the right digital marketing channels to publish them. Channels are the media or means by which you will publicize your production.
Here, you can invest in social networks such as Facebook, Instagram, and LinkedIn, which allow greater contact with customers and people interested in your service. Another option is email marketing, which helps increase engagement.
5 – Interact with your audience
What counts a lot for increasing engagement in a real estate marketing strategy is that you multiply it. Therefore, it is very important to respond to customers and followers in private messages and also in the comments.
Remember that responding to comments encourages other users to interact. Therefore, establishing a close relationship with your potential customer is a way to bring more quality audiences to your networks. Over time, you can also use customer testimonials to support your business.
6 – Analyze the metrics
To know if your strategy is working, you will need to know the metrics and dimensions of the campaign in digital marketing to analyze, such as:
- The number of clicks;
- The number of times your post has been viewed;
- How many people did she reach;
- Amount of engagement;
- Engagement quality.
Tips to win more customers and sales
For brokers and real estate agencies offering online services, investing in real estate digital marketing is critical. Below are tips for crafting strategies that will help you create an online presence.
Start building your online presence
To develop digital marketing for realtors, your online presence can start with a website, but before that, you need to choose a good domain so that people can find you easily. When building your website, keep in mind that you need to convey extreme credibility and competence.
After all, people are seeking your service to fulfill one of life’s biggest dreams. So spare no effort in building the best website, having a professional photo, sharing customer testimonials, and offering multiple communication channels.
Have a responsive website
With the popularization of smartphones, people replaced computers with cell phones to browse the internet.
Because of this, another effective real estate marketing strategy is to make your website responsive, meaning adapting it to work well on mobile devices. Users need to be able to browse as well on their smartphone as they can on a computer.
Use Google Ads
Most people who are looking for property tend to do a lot of research before making decisions. Therefore, one of the most important digital marketing strategies for realtors is to advertise on Google Ads.
This digital marketing strategy for real estate companies allows you to win over new customers who are looking for your product to get to know your website and see your properties.
Produce relevant content on a blog
One of the best ways to create instant authority with your audience is to deliver quality content on a digital marketing blog for realtors. Before reaching the final stage of purchase, people always search the internet.
Have you ever thought if, when searching, they find your blog in the answers? It would be halfway to closing a sale, don’t you think? In this way, you position yourself as an authority in this niche. The content created can be used in other formats, such as social media posts and YouTube videos.
Use WhatsApp
Certainly, WhatsApp is a powerful sales tool, but it needs to be used well. In addition to professionalizing the service and bringing more proximity, WhatsApp has very interesting functions, such as:
- possibility of creating a catalog of products;
- respond to customers even outside business hours,
- Create profiles with essential company information.
To learn even more about how to grow your business with WhatsApp, sign up for the “Best Practices to Grow Your Business on the Internet” course right now and learn how to use WhatsApp Business in your business.
Another realtor’s digital marketing idea is to be always active on social media such as Facebook, Instagram, Twitter, among others. These are platforms that allow you to interact directly with people, answer questions and talk more about your work. This is the reason that royal orchard has operated its social media accounts to reach the masses in an efficient way along with cost-effectiveness.
This is also the ideal place to post photos of properties and talk more about them. Therefore, bet on quality images, leave questions for your followers, and create a closer relationship with this audience.
Monitor metrics
In addition to creating digital marketing campaigns in the real estate market, it is necessary to establish metrics that show the impact of these campaigns on your business. This is a way to know if the investment is generating a return or not and your strategy needs adjustments.
Now that you understand the importance of digital marketing for real estate, let’s see a powerful sales and innovation tool.
WhatsApp Business: how to increase sales
The use of WhatsApp Business for realtors is a trend that is on the rise. Although consolidated, the idea is relatively new, so several questions arise, such as “is it effective to use this tool?”, “What kind of benefits does it bring to the realtor?” or “Is it worth using it?”.
To better understand the importance of WhatsApp for companies and how it works, check out the advantages of this application and what features you can use to improve your experience and that of your customers.
Why use WhatsApp Business when selling real estate?
We know that WhatsApp has made many operations easier for those who have a business. Its main help has been to increase customer contact and increase sales. Used by over 2 billion users worldwide, available for download in 180 countries and 60 languages, WhatsApp is a popular channel and a great place to do business.
But did you know that it is possible to turn a simple conversation into a sale? And so, profit even more?
In addition to the wide reach that WhatsApp Business for realtors offers, this is an application that still has several benefits. Below, we list each of them, check them out.
- Brings the broker closer to the client;
- It allows for a closer relationship with more effective sales strategies;
- Helps in loyalty;
- Help with engagement;
- Streamlines the response process.
It is worth remembering that as a free application, commercial WhatsApp is very advantageous, but it needs to be used consciously. So, to be successful, bet on a list of interested contacts.
Resources to use in commercial WhatsApp
When you search for the app, you will find two versions: WhatsApp and WhatsApp Business. It is possible to use the first option to deal with your customers, however, with its commercial version, you can separate your professional and personal life. Check out the resources at your disposal below.
Personalization of messages
Once you learn how to use WhatsApp Business, one of the first features you will understand is the creation of standard messages to reply to customers.
Want to understand better? Some examples are automatic messages thanking you for contacting and informing you that you will respond as soon as possible or warning messages outside opening hours. In this way, it is easier to manage the service and be more effective.
Company profile and portfolio
Although quite simple, WhatsApp Business for realtors can be the ideal means of communication to simplify service. That’s because it has the functionality to create a profile and portfolio for the company.
With this feature, you can make a short presentation, inserting examples of products and work performed, as well as contact information, address, and opening hours.
Metric analysis
One of the great advantages of using WhatsApp Business for a realtor is the metrics that the application offers to the professional, allowing the monitoring of actions: reach, messages sent, how many were opened, etc. With this data in hand, you can build more efficient strategies.
Being able to organize work as needed is one of the great advantages of WhatsApp Business. With the tagging functionality, you can separate all incoming or outgoing messages according to priority or subject type.
WhatsApp Business care
Even though WhatsApp is an interesting means of communication and facilitator for the real estate sector, it is important to be careful so that you do not escape the professional scope or abuse this feature. Check out more below.
Adaptation
The first step to success in WhatsApp sales is adaptation. The tool is extremely effective, but remember that it does not replace regular, face-to-face service.
If necessary, also invest in a person to be responsible for managing messages and contacts. This can help you control opening hours and message content.
Spam
Another type of care when using WhatsApp Business for realtors is sending excessive content. After all, no one likes to be bombarded with messages, not even if it’s a topic of interest.
It is worth remembering that not even the application sees this practice favorably, so be very careful not to overdo it and end up banned. This is because, in addition to impacting business communication, it also impacts its credibility.
Communication
So far, we have already realized how interesting WhatsApp Business Web or mobile can be, but it is necessary to keep in mind that it is essential to invest in innovation, since, like you, your competitors and other companies also use the tool.
A tip is to invest in more personal and less generic texts, as well as images and videos. In addition, WhatsApp Business can also be integrated into your website, allowing for more effectiveness in customer service.
Website for real estate on WordPress: understand the advantages
Would you like to have a WordPress real estate website that becomes a powerful marketing tool, attracting more customers, reducing spending on property visits, and generating a significant impact on your revenue? If your answer is positive, you are in the right place.
In this article, we will explain how to create a real estate website using WordPress, one of the most popular hosting platforms. Read on and check out the main points you need to consider before starting to put your ideas into practice.
Why have your own website for a real estate company?
In the face of great competition, there are more than 48,800 real estate agencies in Brazil, according to data from the Cofeci-Creci System in August 2019, it is important to keep a business presence on the internet. However, investing solely in social media is not enough.
So that you can convey more credibility to your business and not lose sales to the competition, the best tip is to understand how to create a website for real estate.
You can use WordPress both for free and for a fee, having access to different types of free real estate website templates, as well as interesting themes to inspire you.
How to create a website/blog for real estate in WordPress?
Now that you know the importance of having a platform and how easy it is to create a real estate website on WordPress, how about understanding how to create it? Below, we separate four tips for you to follow and start putting into practice. Check out!
1. Register a domain
Domain Registration – HostGator
Before we move on to WordPress explanations, to create a real estate website, you first need to decide on a domain. It is the name that comes after the “www”, that is, your internet address.
If you want to understand how to register yours, check it out here. Don’t take too long to check its availability, as there may already be a site with the name you want.
So, to create your domain, you can use the realtor’s name or think of something more creative. Remember that it needs to be easy to write and remember.
2. Choose a hosting plan
To create a WordPress real estate website, you must first choose a hosting plan. Even though you can use it for free, there will be restrictions. See some points to consider below.
- You need to first consider the resources you need and the growth plan. So, determine the best hosting for the next 12 months;
- Analyze operating time, with the best being what works on 24/7/365;
- Check if the plan has customer support in case of failures;
- Check if it is an easy and accessible platform.
3. Choose themes
Once you have installed the platform application, the next step is to get to know the types of real estate themes in WordPress. This way, you ensure that your website is attractive and responsive.
Depending on the type of WordPress real estate website you create, you will be able to choose from different layouts, customizing it however you want. But remember that, before making any decision, it is important to take into account the needs and preferences of your audience, that is, the persona.
4. Install the plugins
Once you have chosen the best layout, you will have to identify and choose the most advantageous plugins for your WordPress real estate website. On the platform, you will find different options such as:
- WooCommerce: aimed at online store settings;
- Yoast SEO: helps in monitoring content with SEO ( Search Engine Optimization );
- W3 Total Cache: helps the site load faster;
- Key Two Factor Authentication: dedicated to website protection by blocking unauthorized visitors.
In addition to the famous Elementor plugin! Do you already know Elementor? No?! Elementor is the WordPress plugin that makes creating pages for a website extremely easy.
Being one of the most known and used worldwide, it carries the mission of simplifying the life of those who need to build a website, but do not understand anything about programming.
With this plugin installed on Word Press, you will have a side column with several elements available, such as a text box, contact forms, images, and videos. All you have to do is drag and drop the elements you’ve chosen to build your site’s page.
5. Know your target audience
Before starting your content production, you need to know who you are going to produce for and what audience you want to reach. Creating personas helps define who your ideal customer is and ensures that the information will be relevant to them.
To build your persona, a good tip is to make a script of questions about behaviors, goals, hobbies, stories, and in-depth data about it. Define a name and a face so that the persona is as close as possible to a real customer.
6. Produce relevant content in the case of the blog
Producing relevant content for your audience is a crucial step because here you can provide information about your area of expertise, such as tips and trends. Remember that you also need to interact, answer comments, and ask questions about what an online realtor does.
You can learn about SEO techniques to offer in-depth and engaging materials that will help your website/blog to be easily found on search engines such as Google.
SEO for real estate: learn how to appear on Google
If you are a realtor, you must have had difficulty finding the best clients, as competition is increasing, as are ad and advertising expenses. Therefore, SEO for real estate can help the property appear for free to those who are already looking for it.
In this article, we will explain what SEO is and how you can use it in your real estate marketing strategy through some tips to make your website appear even more in search engines.
How important is SEO for real estate?
In general terms, SEO techniques are a set of efforts to help a page on the internet to obtain a good result in search engines, such as Google.
In this context, real estate companies can benefit a lot from SEO techniques on websites, as many people prefer to search for properties using the internet. Alternatives like Google My Business, which helps businesses to be located, can make your site even more optimized.
How to use SEO for real estate?
Simply appearing at the top of the page is not going to make you sell more. SEO for real estate helps a lot, but your website also needs to be careful in the description of properties, have good navigability, provide great photos and be responsive for mobile devices.
It is this set of factors that will generate credibility for your real estate website and awaken the desire in the consumer to take the next step. Therefore, it is necessary to have an attractive website so that your customers feel confident in closing the deal. See some real estate SEO tips below.
Get an SSL certificate to keep your website secure
SSL is a security protocol intended to encrypt data shared over the web. Google has made HTTPS a ranking factor, so having an active SSL certificate is essential for good SEO practices. Therefore, it is important that you know what SSL is and how to use it on your website.
Get Organized HTML
HTML is the acronym for Hypertext Markup, which stands for Hypertext Markup Language. This language will define the structure of your content on a web page.
Thus, SEO needs to have an organized HTML code, as this makes it easier for Google robots to crawl, helping them to understand the relevance of the content. Here, a good tip is to know about WordPress themes for real estate, as they help to make your website suitable and well structured.
Optimize your website for mobile
According to a survey carried out by the Internet Steering Committee, 58% of Brazilians access the internet exclusively by cell phone. In addition, site indexing is a priority via mobile.
So remember to make it responsive and accessible on multiple devices. Always start by thinking from the smallest screens to the largest. Do this and see your online real estate website ranking higher on Google.
Use the Title Tag the right way
There are some elements that you should improve on each page to increase the click-through and entry rate on your real estate website: one of them is the Title Tag.
This is HTML markup visible only in code and shown in search engines. Therefore, it must be inserted in the header of the page to help the engines to show a title that represents the content in the results.
To ensure full display on mobile and desktop, it is recommended that it be up to 55 characters long. Try to use the main keyword and variations naturally in the text.
Create relevant content
A good tip to make your website stand out in the real estate market is to create content that is relevant to your audience. In this way, in addition to building authority, you will be delivering valuable information and strengthening customer relationships.
To start creating your content, do a study of who your persona is and define the keyword for the materials you produce. Then, start creating topics that might be interesting to your audience, such as tips on your area of expertise.
Make a good Meta description
The meta description is also HTML markup visible only in code and search results. It is not a ranking factor, but it helps in opening pages, as it allows you to describe the content that the user will find when clicking on the link.
So more people can access your site. It is recommended that the meta description be up to 160 characters long and use variations of the keyword, reinforcing the main message and a call to action at the end.
See tips on how to open a real estate agency
Having a real estate business can be great for realtors who have always wanted to have their own company. Therefore, many professionals seek to know how to open a real estate agency.
This is because this business model is very versatile and can be started with very low costs, affiliated with another company, for example. In this article, we will show you how to open a real estate company, step by step: know everything you need to think about before opening your company. Check out!
Benefits of investing in a real estate
Many realtors wonder how to set up a real estate agency. One of the advantages of having your own business in this area is being able to grow your career, increase sales and win even more customers.
In addition, by opening the real estate, it is possible to increase the scope of your operations, work with different real estate projects, and set up business planning that has more to do with your goals.
How to open real estate?
Knowing how to open a real estate company can be a difficult task. After all, this requires some care and needs to be done properly. So, see below the tips we have prepared to understand how to set up a realtor.
Make a business plan
Before opening a venture in the real estate market, you need to make a business plan. Define the main goals and set a deadline for accomplishing each one.
Creating a business plan for your company also requires analyzing competitors: understanding what they are doing, how they present themselves to the public and getting customers.
Remember that financial planning is also part of the business plan. This is the time to find out how much it costs to open a real estate company and how much you need to have in cash to support yourself for a few months, even without selling anything.
Regulation and legal issues
To open any company, it is necessary to regulate the activities that you plan to perform, and formalization is the first step. Starting a real estate venture on your own, the model for micro-entrepreneurs is ideal.
Authorization is also required to issue invoices and a business license to open the office. Therefore, compliance with all regulations and legal issues is non-negotiable, and procedures vary from state to state. Check this information with city agencies.
Network
One of the most important parts of opening a real estate agency is a good network of contacts. So, participate in events, even online, look for experts in the field on LinkedIn and start a conversation. Good networking can yield learning and referrals from new customers.
However, remember not to ask for favors or reach out to people only when you need something. So, be humble and show that you want to learn something from them.
Choose your business model
After these steps, it’s time to choose the business model. So think about whether the business will be online or physical. If you have little or no initial investment, look for angel investors and present the business plan.
Being an independent broker is also an excellent option for those who don’t have a lot of money to invest in the beginning. Partner with real estate companies and start selling products, earning a commission for each property sold or rented.
Invest in Marketing
Once you’ve created the business plan, you’ll have a clearer vision of how you want to be recognized by the public. From there, create a visual identity, which includes the name, logo, and all the communication and marketing aspects of the brand.
Remember that being present on the internet is almost mandatory. A website is like an address, as it is through it that people find and learn about your services. In it, you can advertise new properties, publish customer testimonials in favor of your business and informative content.
Business continuity
Having done all the necessary research, provided the documentation, defined the business model and the main goals, and created the website, it is necessary to continue investing in knowledge and modernization of its processes.
Therefore, monthly monitoring of results and having financial planning is essential for good continuity of activities. Given that companies take between 3 and 5 years to start making real profits, keep in mind that the money should be used to improve real estate development.
Keep investing in improvements to your real estate!
As you can see, digital marketing for real estate is an excellent way to generate communication with the target audience and promote the construction of brand authority.
