Google launched a special edition Fitbit Air in partnership with NBA star Steph Curry on May 8. This release coincided with the debut of the standard Fitbit Air.
The collaboration links Google’s new screenless fitness tracker with a high-profile athlete, reinforcing the company’s push into the wearables market. The special edition model is the same version Curry has been wearing publicly for several months without detection. Droid Life reported the unannounced device after an investigation into Curry’s social media activity.
The Google Fitbit Air Special Edition Stephen Curry version features an exclusive colorway of rye brown and game-day orange. It includes a water-resistant coating and a raised interior print designed to increase airflow during workouts. The band also features Curry’s jersey number “30,” his name, and the hashtag #LockIn on the inside, though this branding is not visible when worn.
The Fitbit Air itself is a small, screenless pebble designed for 24/7 health monitoring. It tracks metrics such as 24/7 heart rate, heart rhythm with Afib alerts, SpO2 (blood oxygen saturation), sleep stages, and activity. The device boasts up to a week of battery life and can gain a day of power from a five-minute charge.
The special edition Fitbit Air is priced at $129.99, which is $30 more than the standard Fitbit Air’s $99.99 price. Pre-orders for both models began on May 7, with devices expected to ship around May 26.
Google acquired Fitbit in January 2021, integrating its health and fitness expertise into the Google ecosystem. This acquisition has allowed Google to strengthen its position in the competitive wearables sector. The Fitbit Air is compatible with Android 11 or higher and Apple iOS 16.4 or higher, requiring a Google Account and the Google Health app for full functionality.
Many features, including personalized, adaptive coaching built with Gemini AI, require a Google Health Premium subscription. Google also announced the rebranding of the Fitbit app to Google Health, consolidating its health and fitness offerings. This move positions the Fitbit Air as a data gateway into Google’s larger AI health ecosystem.
