New Google Pixel 11 advertisements are showcasing a previously unannounced screen-equipped fitness tracker, distinct from both the recently released Pixel Watch 5 and the Fitbit Air. The appearance of this device suggests Google may be expanding its wearable lineup beyond current offerings.
This discovery, reported by 9to5Google, indicates a potential new hardware product in Google’s health and wellness ecosystem. The device’s integration into Pixel 11 promotional material highlights its significance, positioning it as a companion to the latest Pixel smartphones.
The mysterious tracker features a display, differentiating it from the screenless Fitbit Air, which focuses on passive, round-the-clock health monitoring through the Google Health app.
Meanwhile, the Google Pixel Watch 5, announced on August 12, 2026, and available for pre-order, is a full-featured smartwatch. The Pixel Watch 5 offers proactive AI assistance and advanced health tracking, including Gemini Intelligence for daily tasks and workout needs.
The new fitness tracker’s design, as depicted in the Pixel 11 ads, suggests a more compact form factor than the Pixel Watch 5 while still providing on-device information through its screen. This could target users seeking more data at a glance than the Fitbit Air offers, but without the full smartwatch capabilities and larger footprint of the Pixel Watch line.
Details regarding specifications, pricing, and availability for this unnamed Google fitness tracker remain unconfirmed. Its appearance in official advertising suggests an announcement may be imminent.
