- The launch of the Pixel 7a in 2023 resonated well with Japanese consumers.
- By the end of 2023, Pixel secured the #2 spot among Android OEMs with 10.7% market share.
New data from IDC reveals a remarkable surge in Google Pixel market share in Japan. In 2023, Pixel market share skyrocketed a staggering 527%, propelling Google to the number two spot among Android original equipment manufacturers (OEMs) in the country.
This surge comes amidst a decline in overall smartphone sales in Japan. While other major players like Samsung and Kyocera saw market share shrink, Google’s Pixel phones captured the hearts of Japanese consumers. Analysts attribute this success to several factors, including:
- Pixel phones boast high-quality features: They are known for their excellent cameras, user-friendly software with long-term support, and competitive pricing.
- Struggles by competitors: Some Japanese smartphone brands, like FCNT and Kyocera, are facing challenges in keeping up with the latest advancements in product development.
This significant growth for Google Pixel is a positive sign for the Android ecosystem in Japan, demonstrating that consumers are receptive to strong alternatives from established brands.
The data in the image is consistent with the information in the article. It shows that Google’s market share jumped from 1.5% in 2022 to 10.7% in 2023, while Sharp remained the top Android OEM with a market share of 10.9%. Apple retained the top spot overall with a market share of 51.9%.
