Google is preparing for its annual Made by Google event, scheduled for Wednesday, August 12, in New York City. The event is expected to feature the official unveiling of the Pixel 11 smartphone series, the Pixel Watch 5, and a new tracking accessory.
The upcoming hardware showcase is a significant moment for Android and consumer tech enthusiasts, highlighting Google’s latest advancements in mobile devices and wearables. Industry observers anticipate new hardware and software integrations will take center stage.
Anticipated Product Unveilings
The event, starting at 6 p.m. ET (3 p.m. PT), will introduce the Pixel 11 series, which includes the standard Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and the foldable Pixel 11 Pro Fold.
Reports suggest the Pixel 11 lineup will feature Google’s new Tensor G6 chip, potentially manufactured by TSMC, aiming to improve performance and efficiency. An upgraded modem, possibly from MediaTek, is also expected.
The new phones are anticipated to start with 256GB of storage, with 128GB models reportedly discontinued. Pricing for the Pixel 11 series may see increases, with some models costing around $100 more than their predecessors.
Design-wise, the Pixel 11 phones are expected to maintain a familiar aesthetic but will introduce a new LED notification feature known as “HiLight.” This feature is rumored to indicate incoming calls from priority contacts or interactions with Google’s Gemini AI.
Additionally, the Made by Google event is expected to debut the Pixel Watch 5, with rumors pointing to slight battery capacity increases. Google is also widely anticipated to launch the Pixel Tag, a Bluetooth tracking device designed to compete with existing market offerings.
Software and Event Details
The new Pixel devices are expected to ship with Android 17 and will likely showcase enhanced features powered by Google’s Gemini AI.
This year’s Made by Google event will be hosted by comedian Trevor Noah, with appearances from various celebrities, including NBA star Stephen Curry.
Background
This August event marks an earlier hardware unveiling compared to Google’s previous fall launch schedules. The company has previously held Pixel launch events in August, such as for the Pixel 9 and Pixel 10 series.
The Made by Google event will be livestreamed on the official Google Store website and the Made by Google YouTube channel.
