Who Is Boobie Ike In GTA 6: Vice City’s Kingpin

Rockstar Games has confirmed Boobie Ike as a supporting character in GTA 6, describing him as a Vice City businessman who built a legitimate empire out of real estate, a strip club and a recording studio while still running drugs behind the scenes.

Players meeting dozens of new faces across Leonida will likely remember Boobie Ike, since Rockstar built him into the main story rather than leaving him as background noise. His mix of legal business fronts and criminal income ties him directly to protagonists Jason Duval and Lucia Caminos, and his storyline touches both the drug trade and the in-game music industry that Rockstar has teased through GTA 6‘s fictional album.

Boobie Ike’s Business Empire In Vice City

Rockstar’s official character bio describes Boobie as “one of the few to transform his time in the streets into a legitimate empire spanning real estate, a strip club, and a recording studio.” His strip club is named Jack of Hearts, and his record label, Only Raw Records, is run with his business partner Dre’Quan Priest. According to Rockstar, the label still needs a hit song despite Boobie’s heavy investment in it.

Underneath the legal businesses sits a drug operation that Rockstar says is his real source of power. A trailer line attributed to Boobie sums up the arrangement: “The club money pay for the studio, and the drug money pay for it all.”

What Boobie Ike Looks Like

Boobie Ike is depicted as a large-bodied African-American man who wears his wealth openly. He is shown with thick gold chains, large bracelets, a ring on his left hand and gold grillz on his teeth. Dark sunglasses cover his eyes in most appearances, though his expression reads as calculating rather than friendly, according to his in-game portrayal.

Confirmed Character Details

• Role: Vice City businessman and drug dealer
• Businesses: real estate, Jack of Hearts strip club, Only Raw Records
• Business partner: Dre’Quan Priest
• Status: confirmed in Rockstar’s May 6, 2025 character bios
• Voice actor: not officially announced

Boobie Ike’s Role In The GTA 6 Story

Rockstar has positioned Boobie Ike as a mission provider who will send Jason and Lucia on multiple job chains. In Grand Theft Auto VI: An Extended Look, the two protagonists travel to the Venture Apartments to collect drugs on Boobie’s behalf, and the pickup ends when police raid the location. The scene confirms that players will work directly in Boobie’s drug trade rather than observe it from a distance.

Given his stake in Only Raw Records, missions tied to the label and his partnership with Dre’Quan are also expected, mirroring the music-industry storyline Rockstar has woven into GTA 6’s marketing. Full details of how those quests play out have not been released.

Where Boobie Ike Fits Among GTA 6’s Cast

Rockstar’s May 2025 reveal introduced Boobie Ike alongside five other supporting characters joining leads Jason and Lucia, whose story draws on the real-life legend of Bonnie and Clyde. As of late October 2026, those character bios remain unchanged, and no voice cast list has surfaced, despite community claims naming an actor for the role that Rockstar has not confirmed.

The character’s arrival comes as anticipation builds for the November 19 release, a date that has already reshaped unrelated corners of pop culture, including GTA 6-themed promotions tied to the game’s Vice City setting. Console players get the game first, while Rockstar has not set a firm timeline for a PC version, something Wedbush analyst Michael Pachter has suggested could follow within six to seven months based on GTA 6 port patterns from past Rockstar titles.

Rockstar has not detailed how large a role Boobie Ike will play once the main campaign unfolds, and further mission specifics are expected to surface closer to launch.